Gambling is an important public health concern. To better understand gambling behavior, we conducted a classroom-based survey that assessed the role of the theory of planned behavior (TPB; i.e., intentions, subjective norms, perceived behavioral control, and attitudes) in past year gambling and gambling frequency among college students. Results from this research support the utility of the TPB to explain gambling behavior in this population. Specifically, in TPB models to predict gambling behavior, friend and family subjective norms and perceived behavioral control predicted past year gambling and friend and family subjective norms, attitudes and perceived behavioral control predicted gambling frequency. Intention to gamble mediated these relationships. These findings suggest that college responsible gambling efforts should consider targeting misperceptions of approval regarding gambling behavior (i.e., subjective norms), personal approval of gambling behavior (i.e., attitudes), and perceived behavioral control to better manage gambling behavior in various situations.

Theory Of Planned Behaviour Gambling Strategies

Towards Responsible e-Gambling: Assessing the Perceived Opportunities and Risks Associated with Digital Gamblinghttps://www.ugent.be/mict/en/research/current-projects/towards-responsible-e-gambling-assessing-the-perceived-opportunities-and-risks-associated-with-digital-gamblinghttps://www.ugent.be/logo.png

Astrid de Leeuw, Pierre Valois, Icek Ajzen, Peter Schmidt, Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions, Journal of Environmental Psychology, 10.1016/j.jenvp.2015.03.005, 42, (128-138), (2015).

About

The theory of planned behaviour (TPB) and the concept of negative anticipated emotions (NAEs) have attracted research attention in the formulation of effective preventive interventions.
Using health behavior theory techniques can make your attempts to help others (or even yourself) change health and wellness habits more effective. One popular health behavior theory is the Theory of Planned Behavior. This theory suggests that, if you intend to do something, you will eventually perform the behavior.

As electronic or e-gambling services widen both the reach and scope of gambling practice, a new generation of gamblers is playing in previously non-existent ways. From related fields we know that behaviors that shift to the Internet change both in form and intensity (i.e. excessive online video gaming), and induce new norms (i.e. the acceptance of porn, sexting, partner-seeking ads). The research on these changes for e-gambling is extremely limited. This means we have very little knowledge regarding the risks and opportunities that e-gambling present. Yet, this information is crucial for responsible gambling efforts.
The current study aims to extend our understanding of this shift. It will, first, assess e-gamblers’ perceptions of risks and opportunities. Secondly, it will explore the drivers behind e-gambling behavior, which will aid with targeted (digital) prevention and intervention, and ultimately, contribute to clinical assessment of gambling behavior. Research on traditional gambling has successfully applied the theory of planned behavior to understand why people gamble. This theory explains behavior through attitudes, norms, and control-beliefs. We aim to study e-gambling through this established framework with a specific focus on the opportunities and risks associated with e-gambling. Research questions will be answered using a mixed methods approach, which will involve a qualitative study and a representative national sample quantitative study.

Duration of the project

The project runs from December 2015 – December 2016.

Staff involved

Financed by

Belgian National Lottery (Nationale Loterij), Responsible Gaming program

About

Duration of the project

Staff involved

Financed by

Theory Of Planned Behaviour Gambling Strategies

Related content